annie's. is for brands who want their stories to matter
Based out of a 1880s converted grocer, we shape ideas and turn them into work that moves people.
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A boutique studio and hireable space for film, photo and intimate events. A brand partner for campaigns, films and content.
annie's. founder
Alice McGenniss-Destr0,
Global Storytelling Leader
Alice McGenniss-Destro is a storyteller, producer and marketing leader with more than a decade of experience shaping brand narratives across Asia Pacific.
She built the customer marketing function at Slack, led content and campaigns at Salesforce, and has worked with global brands including L’Oréal, TED, Canva, Atlassian and Xero.
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With a career spanning journalism, advertising and global tech, Alice is known for building programs from the ground up, directing shoots and events, and creating content that resonates. Her work blends creativity with strategy, delivering stories that move people and drive business impact.
Creative Space & Marketing Expertise
An 1880s Grocer, Reimagined
An intimate setting for brands and stories
A Backdrop With Built-In Character
A light-filled mezzanine above, original shopfront charm below.
the history of annie's.
Past, present, annie's.
annie’s story begins in the 1880s, when Miss Annie Meyer first opened its doors as a bustling green grocer, shelves brimming with fresh produce and the chatter of neighbours picking up their daily goods.
Over the decades the shop evolved into a milk bar and a grocery store before finding new life today as annie’s.
Step inside and you’re part of that history, reimagined as a place where stories, brands and ideas come alive.
